The Caribbean cultural metropolis Havana
gets a new creative hotspot.
In the next few years, a major expansion of Havana's tourist infrastructure will arise on a former harbour area, as well as a platform for the Cuban creative industry.
Galleries, shops (merchandising), conferences
360˚ LED Video Tower
Directly at the entrance to Havana Bay, a new tourist attraction is arising on a former harbour quay: the PUERTO ARTE.
Thanks to its excellent central location and the huge creative potential of Cuban creative talents, the 30,000 m² area has a unique chance to become a new creative hotspot in Havana and the Caribbean. Exhibition spaces and galleries, an open-air stage with flexible roofing for dance, shows, concerts, films and lectures, many large and small areas for temporary projects, a tethered balloon for a view from up to 150 m, diverse gastronomy as well as an art pool area and pop-up stores for products and ideas of creative talents from Cuba.
An important highlight will be the panoramic tower with its 360-degree video wall, which will show Havana's 500-year history during the day and offer video artists together with musicians the opportunity to present breathtaking new audiovisual experiences on the cylindrical video surface of approximately 1,250 square meters in the evening.
Impact for a district and for an entire city.
Not only the offer and the service on the Puerto Arte port area are important for the tourist infrastructure of Havana. Further impact for tourism but also the development of the city, especially the district Casablanca/Regla where the Puerto Arte project is located, arises from more than 40 individual measures. These include a ferry connection from the old town directly to the Puerto Arte site, the reactivation of a connection from the harbor area directly to the fortress, electric hop-on/off buses that connect all important facilities in the UNESCO World Heritage Site (fortifications, military museum, Christo statue) with the Puerto Arte and, above all, a good 500 - 600 new permanent jobs.
The Puerto Arte project will become a sustainable engine of the Orange Economy in Cuba.
The year 2021 has been declared by UNESCO as the International Year of the Creative Economy (Orange Economy). In supporting this declaration, the UNCTAD Under-Secretary-General said: "Creative industries are an essential part of the sustainable development agenda. They stimulate innovation and promote economic diversification. They are an important driver for the development of the thriving service sector, sharpen entrepreneurship and contribute to cultural diversity."
In addition to build a sustainable creative industry in Cuba, one goal of the project is to create a collaborative physical space where Cubans and tourists have the opportunity to share a creative space in the world of the Orange Economy. This space, where a link between tourism and the creative economy arises, will be one of the initial components of this engine, promoting international communication and marketing.
In addition to the port area, a second area, the Creative Village will be developed with workshops, studios, studios, offices and many other facilities about 2.5 km away. The heart of the project and incubator. Here, the creative ideas will be turned into tangible products, shows, films, games, books, fashion, music pieces, etc.
Promoting the great potential of Cuba's creative industries.
The Puerto Arte project aims to support the channeling and structuring of the potential of Cuba's creative industries. The project aims to promote creative talents not only by providing technical facilities, further training courses, material supply, an international management team for marketing and sales, and a digital infrastructure. The project also aims to support, within the framework of the (01/2021) expanded and new legal possibilities in Cuba, the development of small and medium-sized enterprises, which are particularly important in the creative sector, and above all to promote women in this position.
Puerto Arte is the largest creative industries' development project currently being developed with the approval of the Cuban government. The implementation of the project, worth up to $300 million, is thus a key project for the economic and social development of the Havana region.
Sustainable and CO2-neutral.
The entire development, realization and operation of the project are planned to be sustainable and CO2-neutral. Many of the measures are also to be copied individually for other projects in Havana/Cuba. Sustainability will also play a central role in the development of creative products and services that will be reflected in the entire production, marketing and recycling process.